The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. Avoid spammy or low-quality backlinks, as they can lead to penalties. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.

Start by checking your page speed using Google’s free PageSpeed Insights tool. Then review it manually to check for issues like missing or duplicate URLs. And to make it easier, I’ve created a free website audit checklist that you can refer to as you follow along. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. Google Structured Data Testing Tool lets you know of incorrect and correct structured data and is recommended for checking any web page that contains structured data or schema.org markup in its source code.

If you spend $10 per month on hosting, don’t expect fast loading times. But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. A free Semrush account lets you audit up to 100 URLs with Site Audit.

National SEO

We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing). In conclusion, conducting a thorough SEO audit (SEO Checker) is an essential practice for optimizing website performance and enhancing online visibility. By evaluating factors such as on-page elements, backlinks, and technical aspects, businesses can identify areas for improvement, ensuring that their online presence aligns with search engine best practices. Regular SEO audits serve as a strategic tool for maintaining and improving search rankings, ultimately contributing to a more effective and competitive digital presence. Once enabled, the Search Atlas Otto SEO Tool conducts an in-depth audit of your website, examining technical SEO signals as well as strategic SEO factors.

When to perform an SEO audit?

Another one is Site Bulb, which is another excellent crawler that gives you more analysis data and solutions to work from. This checklist is used to audit SEO on a website so it shows how well-optimized these websites are. Find improvement opportunities and do crucial adjustments that will increase SEO traffic. The exact search volume for every keyword on every page (most auditors should be concerned with target keyword(s) that will drive organic traffic—not every keyword.

Page-O-Scope By Mobile Moxie

Later on in this guide we’ll give an overview of some of the main types of SEO audit there are. But before that we’re going to take a look at some of the wider details around what SEO audits are and how you should use them. This guide gives overview of what SEO audits are, why they’re important for SEO, and the different types of SEO audit there are. Later on in the guide, I also look at what you need to consider when looking at how long they should take, and how much they should cost. Though Bing doesn’t have anywhere near the same market share as Google, millions of people still use it every day to search for local businesses. Receive a comprehensive audit along with professional suggestions.

• It provides a quick overview of key details such as scan status, number of pages scanned, number of errors, and number of warnings.
• This is another audit that often tends to be merged with other work, but sometimes done as a standalone piece.
• Although you may advise search engines on how to crawl your site, it is easy to make errors.
• You can use related keywords in your content to help give search engines the context of your page.
• The most comprehensive SEO audit money can buy – an extreme deep dive.

It also analyzes your website’s vitals, enabling you to identify areas for improvement. The site audit will show you all of the issues that are found on your website, and it’s up to you to interpret and make recommendations about what needs to be done. The goal is not to distract visitors, but to create a cohesive and engaging experience. And while video isn’t as popular in this sense as it may be for more e-commerce based websites, it can absolutely help bring in new viewers if you use it correctly. Another metric important to the optimization of your website is dwell time, or how long people stay on your page. There is some speculation by other professionals that the longer the dwell time, the better.

Overall, I think this product SEO Anomaly looks great and I plan to use it as the main bulk of my SEO auditing as a SEO consultant. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search.

Have you ever thought, “man, I wish I had an easy-to-use SEO audit template I didn’t have to create myself”? With our Ultimate SEO Audit template, you won’t have to work on your own audit any longer. Through our research, we have discovered significant factors that can make—or break—your website rankings. When you download this audit template, you can rest assured you will have one of the most thorough templates out there. However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point). Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO.