Next to each URL, there should be the main BHS Links keyword that the page should target, plus a few related synonyms or variations. Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results.

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They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Back in the day, meta descriptions were a very important SEO tool. Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search.

People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy. You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison.

Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a full website audit to find and fix critical performance issues. You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes.

Monitor website for issues and opportunities

While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and help you to win more clicks from your rankings. By finding and fixing those issues, you can often boost your rankings and get more organic traffic.

• Then, invest in creating high-quality, helpful content that people can use.
• But with that being said, try and keep duplicate content to a minimum.
• Where necessary, merge similar pages into one in-depth article.
• A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process.
• Consistency in quality over time is your best ally for regaining rankings and trust.

If any of these factors show an error or a warning status, WebSite Auditor will provide instructions on how to fix them. You can check the presence of a sitemap on your website with WebSite Auditor in .xml sitemap in the Indexing and crawlability section. Now, you have to make sure that all your important pages are open for indexing. Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing.

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New content and developmental changes are made almost daily with a large website. It’s equally important to continue to monitor the website and its performance in search engines. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS. They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to your competitors.