A top Google ranking can increase your site’s visibility, credibility, and traffic. Improving your Google ranking can significantly impact your online success. Refreshing content that’s already ranking is an SEO service that can improve your search engine ranking and drive more traffic to your website with minimal effort. Be sure to run through these details for the top five ranking posts for your target keyword. SERP analysis will inform your content strategy and make it easier to rank higher.

You already know the importance of quality backlinks to improve Google rankings. You may even have an effective backlink strategy and are getting links from several high authority sites. To further amplify your efforts, you could look for opportunities to get more backlinks through site mentions. And we all know just how big of an impact traffic can have to improve Google rankings.

Two Easy ROI Formulas For Guiding Your Business Decisions

• By identifying outdated content losing traffic, you can prioritize updates to regain its relevance and lost organic traffic.
• For instance, someone searching for ‘how to bake sourdough bread’ isn’t just looking for a brief definition.
• A digital millennial with a passion for all things web, Mike uses his unique combination of skills to build beautiful websites that drive organic traffic day after day.
• These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.
• It represents a significant change in search as AI search engines start to impact how users find information.

That’s why link building is critical to increasing Google ranking. Videos are a popular form of content that can keep visitors on your site longer and improve your search engine rankings. Create videos that are informative, entertaining, and relevant to your target audience. If a page or blog no longer applies or is no longer relevant, don’t keep it thinking you’ll boost your rankings. Really think about it, if your content gains traffic quickly but that traffic doesn’t stick, then your websites time on site and bounce-rate will suffer as a result. When evaluating your content against that of the competition, don’t think that it’s only about writing more copy than they have.

This strategy will not work for everyone and depends entirely on your business offering. The most obvious benefit is that this makes you unique and helps you stand out from the competition. When this is reflected in your content, your website’s ranking automatically improves. Understanding how and what your users search for will help understanding search intent.

As you can see, we also left the “SERP Features” option on, represented by the green bars. This allows me to track when we first gained SERP features for these keywords, beginning in April 2023. Plus, if you don’t have the budget for an external SEO tool (such as Semrush) I’d recommend using GSC as it’s free. To view the SERPs in their most unbiased form (i.e., SERPs unaffected by the user’s search history), you’ll have to perform a Google search in private mode. As you can see, my site has a low volatility score of 0.5, meaning there’s a low chance of my rankings significantly fluctuating. If your score is on the higher end of the scale, I’d recommend analyzing your keywords to see if you’ve suffered any real losses.

Customer reviews are essential for building trust and credibility for your business on your site. Encourage satisfied customers to leave positive reviews on your GMB profile or other review platforms on your site. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page. Look for keywords with a good balance of search volume and competition to rank your site or page higher in Google search results.

Prevent Keyword Cannibalization

Focus on earning high-quality, relevant backlinks to boost your authority. Track your rankings for relevant keywords with the Position Tracking tool. And get email alerts every time your keyword rankings improve or decline. For example, if someone is searching for a “used book store,” your local coffee shop probably will not show up in the search results. However, if your business is a combination book store and coffeeshop, this increases its relevancy to the search, and it most likely will show up in the search results. In this example, having a description that includes both “books” and “coffee” in the description will be very important for capturing both audiences.

Don’t make them scroll through the entirety of your article, as they’re highly unlikely to do so. This will give you a general overview of the current health of your site. If you click on “View details” in any of the widgets, you’ll be able to review more detailed information related to those specific reports. Another common technical issue is a robot.txt file with incorrect directives. These files provide directives to Googlebot, influencing its crawling behavior throughout your domain. This will keep you in the loop of any changes to your ranking positions.

Keyword rankings correlate with website traffic, conversions, and revenue. So, by cross-analyzing your rankings with your conversion and traffic data, you can determine which keywords are working well for you, and the ones that aren’t. On the other hand, if you find that you’re not ranking very well for one or more of your target keywords, then you’ll need to figure out why. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. Google’s ranking systems use complex algorithms and machine learning models to analyze and rank billions of pages, ensuring that searchers receive the most relevant and valuable content.

A great SEO Anomaly way to improve your SEO without publishing new content is to use Google Search Console to find pages with high impressions but low CTR. Website audits are necessary to ensure your site is getting traffic. Here’s how to perform a complete SEO audit to check your site’s health.