Well-crafted content that provides value to readers will improve these metrics and, in turn, your site’s SEO performance. It bridges the gap between what your audience seeks and what your website offers. Outside the flagship content optimization feature, Clearscope has a few useful performance analysis tools.

To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition. But mentioning related keywords, phrases, and entities in your text can boost your SEO. Rather, it’s about understanding what type of information searchers may be looking for. The difference may sound subtle, so feel free to learn more here.

If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. This way, I can focus on what matters most for my current project. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started.

Discover Frequently-Searched Keywords

Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped. So we decided to do the first large-scale voice search SEO study. Zombie pages are pages on your site that don’t bring in any traffic. …then “pogosticks” back to the search results to find something that actually helps them.

For example, one of the goals with my guide to learning SEO was to promote some of my older posts. The truth is, unless you already have a massive audience, you need to hustle to get the word out about your new content. And in this section you’re going to learn how to get eyeballs on your content. And you can check your content against that list to make sure you’re using those same terms in your article. This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized).

Keyword Research (Target leads and revenue — not just traffic.)

Now, if you’re still here with me, you’ve just discovered what’s responsible for your site’s success in search. For example, this article in Entrepreneur mentions our Not Another State of Marketing Report page. BHS Links It also links to it, allowing their readers to see other stats than the one quoted. The real aim should always be to cover the topic thoroughly without adding filler.

• If you want to improve your search engine rankings in 2025, you need to get backlinks.
• While ranking at the very top is still what we all want, there is a lot to gain from shifting some focus to platforms beyond your website.
• Make sure the keywords appear naturally in your headings and text.
• If you do not see sales from your efforts, though, an SEO consultant can provide insight into why.

While SEO focuses on search engines, GEO adapts your content to be cited, summarized, or featured inside AI-generated responses. To achieve this goal, your content needs to be structured so that large language models can process it. KWFinder helps you find low-competition keywords that match your topic.