If your content is easy to follow, it makes it easier for readers to consume more of it. This means that you’ll instantly separate yourself from the pack when you start publishing insanely-thorough stuff. So if you want to learn more about those, check out our article on video SEO and our podcasting guide. Inform visitors of what Pagecloud is in case they don’t already know. As you can see, there are several pages that rank in the top 10 without a single backlink.

Backlinks

In other words, it works to determine how well your site is going through this series of steps, from crawling to ranking. Search engine optimization (SEO) and search engine marketing (SEM) are marketing strategies that businesses use to reach their audience through search engine results. To better understand what SEO is, this article will walk you through the search engine and SEO basics, explain how search algorithms work, and what factors influence your site’s ranking. SEO stands for search engine optimization, and it is a practice of optimizing your web pages to rank higher on search engine result pages (SERP).

We prioritize deep partnerships with our clients so that we can deliver the results they need, faster. We leverage our unmatched RevenueCloudFX platform to connect the dots with attribution, reporting, ROI, and more. Our almost 30 years of experience, industry-specific expertise, and data-driven approach makes WebFX the highest rated SEO marketing company in 2025.

Master Technical SEO

Schema markup is one of the elements used for generating AI Overviews. This means businesses BHS Links should look for more ways to improve their content to get listed in these unique search results. One of the most effective ways to do this is by asking questions and answering in detailed, but easy-to-understand ways. AI Overviews are concise summaries provided by Google’s Gemini engine that appear at the top of search results.

But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.

There’s a simple search option above every data table to narrow down the results. You can select one of the default segments (e.g. Organic Traffic, Mobile Traffic) or create and save a new one to speed up your workflow. You can find the date range selector at the top right of every report.

• In my experience, the location of your keyword is more important than how many times you use it.
• Picture Google’s crawlers as librarians who explore the internet methodically to find and organize content.
• Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites.
• The most important SEO tasks involve creating helpful content that will make users happy, promoting your website to gain search engines’ trust, and offering a great user experience.
• In this chapter, we’ll dig into the basics of SEO, investigating what it is and why it is critical for businesses of all sizes.

Traditional strategies that focus solely on Google rankings are no longer enough to stay competitive in a world of AI-driven search, social media, and conversational engines. When someone searches online for something you sell, whether it be a product or a service, you would certainly hope that your business was front and center! This leads to increased visibility from targeted traffic that generates revenue driving traffic to your business. Rank tracking is the process of monitoring how your website performs in search engines for your most important keywords. It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords.

But images, infographics and videos are super important for SEO. So I recommend writing a unique meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result.