This includes optimizing your content, the HTML source code of a page, and the site’s overall user experience and performance. Optimized product imagery can also drive website traffic to your online store. By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics?

Define your target audience.

Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page SEO Anomaly so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential.

Title Tags and Meta Descriptions

The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs. Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic.

You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages. If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines?

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The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers. Use headers, short paragraphs, and bullet points to make your content easy to scan and understand.

• SEOBoost can help you identify the right keywords to add and help optimize the content.
• The determining factors for domain authority are things you can’t influence.
• As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.
• If you want to know how to do on-page SEO, start by creating user-friendly content.

You’ll also want to incorporate your keyword into the alternative text. This ensures that people know what your image is and how it relates to your page. Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword.